Five O’Clock World | Rock ‘n’ Bowl

I used to be the nightlife columnist for a weekly newspaper. This paper was so chaotic, I had a different editor for every column I submitted. No kidding. In the encyclopedia, next to the description of “revolving door,” there’s a picture of this place. Fun!

Anyway, the running title of my column was supposed to be “Five O’Clock World,” and then each week’s piece had a subject-specific title based on a song lyric. A cool musical theme for the club column! Get it?

Unfortunately, only my first editor knew this. So I’d dutifully turn in my pieces, and every week the new editor changed the title and didn’t tell me. Then I’d submit an invoice for each piece referencing what I’d named it, except it wasn’t called that anymore, and then I’d have to call and beg for my money. By then everyone there thought Sydney was some big fat guy, and I was some chick trying to steal his money. The poor bookkeeper had no idea what the hell was going on.

I bagged the gig after not getting paid a couple of times, and the sixth or seventh editor called to say he couldn’t wait to meet me. Maybe he meant in the parking lot, on his way out, if I got there fast enough.

The following is one of the “Five O’Clock World” columns I wrote in 2005. It was a blast while it lasted.

Copyright © 2011 SYDNEY SCHUSTER – All Rights Reserved

Drink‘n’Roll

When I was in high school back in the last millennium, I hung with a bunch of delinquents who loved to go bowling. Actually, it wasn’t the bowling they loved so much as the rental shoes, which they always wore home.

Wondering whether things have changed any with this century’s young fashionistas, I cruised over to the Hi-Way Bowl in Middletown to find out.

Seemed like a pleasant-enough way to spend an evening. Every Saturday night from 8 until 11, the Hi-Way Bowl hosts a thing called Rock‘n’Bowl. I called in advance to get the details.

“It’s a DJ. And music. And a light show. Uh, and bowling,” said whoever answered the phone. There’s a $10 cover, too, but they throw in the shoes.

They also have a bar, which meant everyone would be too sauced to notice what a terrible bowler I am. So off I went.

It took a really long time to find the Hi-Way Bowl. First of all, it’s on a road with no street sign. And the guy on the phone had assured me that “it’s right behind the Ames.” Of course, the Ames is long gone. And natch, the Hi-Way Bowl isn’t on a highway. After driving up and down Route 114 for what seemed like weeks, I finally turned into the Home Depot parking lot on sheer gut instinct. I’ve been told I can smell a bar from the next county.

Sure enough, way behind the big box store and the Holiday Cinema and completely invisible from Route 114 is the Hi-Way Bowl. The parking lot was crammed with cars owned by people whose olfactory powers far exceeded mine.

I wasn’t sure what to expect once I finally got inside, but I figured a bunch of drunks slinging 16-pound balls around had to have some kind of entertainment value. But Rock‘n’Bowl is more than that. Much more.

First of all, there’s disco music and pulsing lights and semi-psychedelic projections on the walls. There’s a really polite, fine-looking hunk who relieves you of your cover money as you stroll in. (“Yes m’am, we do draw regulars on Saturday nights. No m’am, it’s a different crowd from the other times.”) Do people still steal the shoes, I ask? Occasionally, yes.

Sharing the building with the bowling alley are the Oddball Sports Bar and a video-game arcade. The edifice is better known to all and sundry as the “Halls of Balls.” Inside the bowling alley, the music is loud and fast. I’m reminded of marketing studies that proved customers in grocery stores that play up-tempo hits shop faster and spend more than those at stores (like mine) that play Spishak’s Greatest Hits of Plane-Crash Victims. I presume that’s the marketing tack at Rock‘n’Bowl, too, and it’s working. This place has 20 lanes, and they’re really getting down with the bowling here. It’s $3.50 per line. You do the math.

You’re probably way ahead of me here. To my mild disappointment, there was no caveman-like action with bowling balls, nor herds of snickering teens stampeding out with smelly, purloined shoes — just neatly dressed couples in their 20s and 30s, drinking and rolling in a civilized way. But Rock‘n’Bowl fans, I’m told, are eclectic. The Boston Celtics have been known to drop by.

So if it’s a Saturday night and you’ve seen every movie in town, and you’re sick of breathing other people’s cigarette smoke in clubs, and you like to bowl or just like the idea of it, check this out. It’s a great place to go with a bunch of friends. Call it a party and bring your own festive grub. The owners of the movie theater next door are threatening to expand their operation and “upgrade” the Hi-Way Bowl out of existence. Go while you still can.

Copyright © 2011 SYDNEY SCHUSTER – All Rights Reserved

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One thought on “Five O’Clock World | Rock ‘n’ Bowl

  1. Pingback: Five O’Clock World / The Old No.7 Band | Sydney Schuster

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