Why Self-Publishing Doesn’t Totally Suck

Copyright © 2012 SYDNEY SCHUSTER

My last post was about self-publishing on Kindle, and Kindle’s mysterious sales ranking system for the million-plus ebooks in its catalog. This post is about why you can ignore it.

I published my novel Dead Spot on Kindle. A colleague asked me why I chose self-publishing, considering that my nonfiction journalism — the kind paid in dollars per word, not pennies — has been published many, many times. (Google me, dogs.) I told her straight up that I’d been hosed enough by literary agents and publishers. (Hey, Syd, Dead Spot is nice but why don’t you write a book just like [title of that week’s NYT’s best seller]?).

Even if I did succeed in getting one of them to publish my novel, establishment publishers are notoriously uninterested in promoting new authors. Odds are my book would be on B&N’s remainder table before the advance cleared, unless I did my own PR. And if I have to do the PR myself, what am I paying them for?

My author friend, the one I was explaining all this to, has published several books the traditional way. She couldn’t argue with my logic.

Here’s the thing: I’m not getting any younger. I have a novel to sell, and I’m through begging pseudo-intellectual snotbags to publish it. Ergo, Kindle. I’ve now sold way more books there than I did (i.e., zero) without it. In that regard, Kindle can be a marvelous thing for authors with marketable product and limited patience.

And not for nothing, but B&N and Borders recently picked up the paperback version of Dead Spot, which I publish myself. So 4Q2, Random House.

Copyright © 2012 SYDNEY SCHUSTER

Sydney Schuster and Dead Spot neither approved nor endorsed any third-party video advertising that may appear on this blog, nor do we derive any income from it. Feel free to ignore such crap.

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