Terry, Bro — This One’s For Youse!

Back in second grade I had a crush on a kid named Terry. Amazingly, Terry ignored me.

I obsessed about ways to win his attention, none of which ever worked but did result in a novella (yes, when I was 8) about heroically saving Terry after he faceplants into Niagara Falls. Anyway, Dead Spot is a grownass reworking of it, wherein the heroine’s got a motorbike instead of a Radio Flyer, and dark proclivities, and no moral compass.

Yo Terry, if you’re out there, read Dead Spot. Ebook $5, dead trees $12. You owe me, pal.

DEAD SPOT on AmazonCopyright © 2017 SYDNEY SCHUSTER – All Rights Reserved

Sydney Schuster and Dead Spot neither approved nor endorse any third-party advertising that may appear below, nor do we derive any income from it. Feel free to ignore it.


The Lost Supreme: The Life of Dreamgirl Florence Ballard | Book Review


The Lost Supreme: The Life of Dreamgirl Florence Ballard
by Peter Benjaminson
Book Review © 2014 Sydney Schuster – All Rights Reserved

Whether The Supremes are icons of your youth or a legend you’ve recently discovered, don’t miss The Lost Supreme: The Life of Dreamgirl Florence Ballard. Author Peter Benjaminson skips no juicy details in this splendid biography of the group’s founder and most gifted member.


A former investigative reporter and author of the books The Story of Motown and Mary Wells: The Tumultuous Life of Motown’s First Superstar, Benjaminson delivers a seamless portrayal of the R&B luminary who zoomed from projects to stardom at 20, descended into alcoholism and poverty, then died tragically at 32 while attempting a comeback.

Benjaminson’s exhaustive research is impeccable. Every page of The Lost Supreme comes alive with intimate recollections from Ballard and the people who knew her best.

For lovers of showbiz backstory, The Lost Supreme has it all — Ballard’s harrowing rape by an NBA star; her manipulation by Berry Gordy and Diane Ross; the power struggle between the tinny-voiced singer and the throaty, sultry one; the ludicrous contracts; the catfights; the racist attacks; the bizarre meeting with the Beatles; Ballard’s ignominious ouster from the Supremes; the fortune stolen from her; and her unsuccessful $8.7 million lawsuit against Motown.

There are many wonderful quotes, too, like this gem from Ballard about the songs from the Supremes’ first single: “… both flops, but they were good flops.” And this zinger from Mary Wilson: “Whenever Diane would insist on a lead and then sing it, we would sort of look at each other and try not to laugh. She had this weird little whiny sound.”

There are other books about the Supremes, but only this one’s author has a musician’s understanding of R&B, a union spokesman’s understanding of contract law, and a Detroiter’s understanding of the inner city. All serve to illuminate the book’s narrative without overpowering it, as when Benjaminson describes the Motown sound: “This heavy beat was a natural connection between the African past and the mechanized present … African American tradition updated by the incessant pounding of the punch press and buffed to a shiny gloss by contact with an urban society.”

Benjaminson’s writing style is clean and direct but never boring, painting vivid images of civil rights-era America while elegantly putting Ballard’s successes and struggles into perspective. He takes great care to analyze the conflicting reports of certain pivotal events that, Rashomon-like, left fans and historians alike scratching their heads for decades. With a keen talent for juxtaposing quotes and events, he unveils interpersonal dynamics overlooked in other books on this subject.

The author’s wry wit keeps things lively. About Motown’s notorious owner who mixed and matched artists, writers, and producers with wild abandon, he writes: “Gordy hadn’t worked in a factory for nothing: he knew the value of interchangeable parts.”

In short, The Lost Supreme is can’t-put-it-down reading.

The exclusive input from Ballard is riveting. By allowing Flo to speak for herself (based on extensive one-on-one interviews just before her death), Benjaminson and Ballard distinguish fact from myth in the oft-romanticized central story of a beleaguered superstar who stood up to an exploitive recording industry. It all adds up to a remarkable history, brought to life by the people who lived it.

Available on Amazon.

Don’t miss Peter Benjaminson’s article in Rolling Stone about how The Lost Supreme got thisclose to becoming a movie!guitars

Copyright © 2014 SYDNEY SCHUSTER – All Rights Reserved

I make no money from this blog. If you find it interesting or useful, please buy my book Dead Spot. The Kindle version’s only $5 and you’ll love it! Thanks.

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Sydney Schuster and Dead Spot neither approved nor endorse any third-party advertising that may appear below, nor do we derive any income from it. Feel free to ignore it.

Using Facebook as a Paid Marketing Tool (FAIL!!!)

Now I would like to say a word about Facebook.


A very interesting thing happened to me this week, and I don’t mean Hurricane Sandy (although that happened to me, too, but this is about another kind of s#!tstorm).

My bangin’ novel Dead Spot has a Facebook page. And according to Facebook’s metrics, Dead Spot‘s page enjoyed 205 views over two days — a 6733.33% increase! (According to Facebook.) Increase over what, Facebook doesn’t say. But even if it’s an increase over, say, 1, on what planet does that math result in 6733% ?

Could Facebook be … exaggerating?

As you probably know by now, Facebook is clawing everyone’s eyes out to buy more product exposure from them. Ads. Likes. Blogs. Greater “reach.” Fake storefronts where you can’t actually sell anything. If there’s an angle to exploit, Facebook is all over it, in the most exasperating ways possible. 6733.33%, my ass.

Don’t get me wrong. I’ve got something to sell, and I’d be thrilled to give Facebook some of my money for broader exposure — if Facebook would actually give me some that worked.

Here’s the thing. I was shocked when I got those 205 hits (I usually get 10-15, because Facebook only broadcasts my Dead Spot posts to a fraction of the people who subscribe to it, because Facebook is holding the rest hostage for money. My most recent post was broadcast to — wait for it — 4 people). But I was even more shocked that 205 hits resulted in 0 sales. They didn’t even result in new Likes.

Which brings us back to Facebook wanting to charge fees for delivering more of this sort of traffic. On account of it’s so awesome and all.

According to one report from a marketing company, most users don’t revisit Facebook pages after “Liking” them. The report examined 4,000 Facebook fan pages, and claims the average post reaches only 17 percent of its page’s Likers.

If you want more reach than that, there’s Facebook’s new and completely arbitrary “Promote” scam. It costs up to $100 for a lousy three days of one post appearing in the news feeds of a few more people who actually signed up to receive it, plus a bunch of strangers who could give a crap.

One Facebook page owner who field tested two $5 Promote investments reported some sad results. One post (about a free club meeting) was transmitted to 806 of 2,300 Likers’ news feeds. That’s 35 percent coverage, or twice the unpaid average. The other post (about an event with a cover charge) reached only 484 Liker news feeds, or 21 percent. The page owner doesn’t say whether the promotions enhanced his events’ attendance (wasn’t that the point?). However, he did collect 2 extra page Likes for his trouble. Wow.

When you pay to “promote” your Facebook post, it’s transmitted to (among others who could care less) friends of friends of your friends. Also strangers with whom you share an interest in, say, breathing. And, infuriatingly, never to everyone who clicked Like on your page. The fee is charged upfront to your credit card, and then Facebook proceeds to not tell you how many users will receive your “sponsored” post in their news feeds. Reliable reports claim likes resulting from paid promotion are generated by click farms.

In other words, Facebook paid “promotion” is utterly random and illogical. And useless. Or putting it in marketing terms, a pig in lipstick. It’s why your news feed is skunked up with “sponsored posts” selling diet soap (JUST SHOWER AND LOSE WEIGHT!) and junk that stops ringing in your ears. The only winner is Facebook, who makes $1 million per day doing this to you.

Before Facebook jumped the shark, I looked into their other advertising “opportunities.” They wanted 75¢ per poke for pay-per-click ads. The clicks would result in Facebook Likes (or not, and either way a huge bill for me), but clickmeisters would then have to take the initiative to find my website or Amazon listing to buy the book I’m selling, and historically they don’t even click the handy links in my Facebook posts, much less the ones on my info page nobody can find thanks to Facebook’s brain-damaged site designers. Many clicks and much searching are required just to drive visitors to another website to buy my book, because Facebook won’t let anyone actually sell anything on Facebook. [Earth to Facebook: IT’S CALLED A BUY NOW BUTTON! Jeez.] It wears me out just thinking about it. What’s the point in paying for that?

Got something to sell? Don’t fall for Facebook’s smarmy pitches. “Likes” aren’t worth paying for if they don’t result in sales. Real targeted marketing is a science, not a slogan. It gets you sales, not taillights. Spend your ad dollars where they’ll count.

By the way, Facebook didn’t invent rolling service blackouts. Enron did. (Remember those granny-killing d-bags?)

eBay perpetrates this trick, too, using it to give preferential treatment to favored sellers and manage its inadequate infrastructure instead of improving it (translation: eBay physically TURNS OFF listings), and rake in millions at the same time.

eBay sellers, like Facebook users, have seen catastrophic drop-offs in page views this year, while eBay and Facebook stole scads of their dough. So don’t bother selling your book on eBay. And rest in pieces, Enron. You sick bastards.

As for my sudden deluge of Facebook page views — well, they didn’t even come from Facebook trying to woo me into pay-to-play. The real answer is way creepier.

They came from Twitter. On the day of my 6733% Facebook spike, I posted a link to Dead Spot‘s Amazon product page on Twitter. There is a link to Dead Spot‘s Facebook page on Amazon, but it’s on my author page (not my product page), which I doubt 205 people suddenly felt compelled to find and click. My Twitter and Facebook pages are not linked at all. Not by me, anyway.

Is stalking what Facebook means when they promise “greater reach”? Like I said. Creepy.

Facebook Fraud — A Wake-Up Call from Veritasium

 DEAD SPOT on Amazon

Copyright © 2014 SYDNEY SCHUSTER – All Rights Reserved

Sydney Schuster and Dead Spot neither approved nor endorse any third-party advertising that may appear below, nor do we derive any income from it. Feel free to ignore it.

Make The Stupid Stop! / Part II

On April 23 I noted the insane War of the Book Distributors over my novel Dead Spot, which is for sale over at Amazon and Barnes & Noble. When we last visited the online booksellers, Amazon sported three vendors vying for Dead Spot sales at various (mostly absurd) price points: $7.32, $111.22, and $121.73 (and mine, a thrifty $13.95!). B&N’s one vendor had Dead Spot over-optimistically priced at $142.45.

I’m completely flabbergasted to report that the Amazon copies of Dead Spot are now going for an astounding $84.97 (for the same one you could’ve had for $7.32 had you moved your ass faster) and $232.06! (Both alongside mine, still economically priced at $13.95.) The B&N copy has been joined by a second one that wandered over from Amazon, and they’re now selling for — wait for it — $239.95 and $282.53 (for the one that used to be $142.45).

No, I am not making this up! And in case you’re wondering, the three-figure Dead Spots are review copies requested by magazines that never even read them. I’ve decided that them scalping Dead Spot for $282 is an endorsement far superior to any editorial blather they would’ve barfed up.

Here’s the other thing: Why anyone would pay more than $13.95 for my book beats the hell outta me. Not that it isn’t the greatest rock’n’roll novel ever written. But if you buy the $282.53 Dead Spot, I won’t see a dime of it. Also, for $282 they should deliver it personally and give you a blow job. So buy Dead Spot from me for $13.95. At least mine are autographed.


Copyright © 2012 SYDNEY SCHUSTER – All Rights Reserved

Sydney Schuster and Dead Spot neither approved nor endorse any third-party advertising that may appear below, nor do we derive any income from it. Feel free to ignore it.

The Joys of Self Publishing

Not sure whether to be flattered by this or pissed off because I don’t get a piece of it, but someone is selling a copy of Dead Spot on Amazon for — wait for it — $121.73!

Why? Sheer cojones, I guess. (I still sell it for $13.95.)

As Sting says about people who use “Every Breath You Take” for their wedding song, good luck with that.

Copyright © 2014 SYDNEY SCHUSTER

Sydney Schuster and Dead Spot neither approved nor endorse any third-party advertising that may appear below, nor do we derive any income from it. Feel free to ignore it.