If you haven’t heard of Jody Whitesides yet, well, you have now. And you’ll be hearing more.
At first glance he could be one of those Renaissance multi-hyphenates you love to hate — artist-producer-athlete-businessman-Josh Hartnett stand-in — and then you can’t, because he’s just so damned talented and funny. Politically savvy, too. Plus he bakes. Bakes! Scratch bread, scratch brownies, scratch pizza. I am not making this up.
Yeah, the guy totally cooks. Whitesides is a musician who plays, sings, writes, and produces. He’s got some cool videos on his website, and publishes his music on Spotify and iTunes. He’s so into process, he even makes instructional tech vids for musicians. And posts crazy gifs and vines on Twitter. That’s where I discovered him. And unlike a lot of popular Tweeps who can’t be bothered, he actually interacts with followers. Which is how I ended up at his website, being impressed enough to write all this.
Whitesides prolifically generates fun music that’s infectiously danceable. And he markets all his product himself, making him kind of a poster child for DIY music career success.
Before roaring off on said music career, Whitesides was a nationally ranked freestyle skier and BMX racer. Swapping his earmuffs for earworms, he went on to lend his voice for backing vocals to the Swedish hard rock band Talisman fronted by Jeff Scott Soto, and played some guitar for NKOTB’s Danny Woods. Whitesides has his own studio where he produced recordings for the comedy rock band Throwing Toasters and bass master Seth Horan, among others.
Until recently his bread and butter was scoring video games and film trailers, and creating anthems for various sports (notably “Do You Want to Play,” for the NFL and NHL) and TV shows (“Nightwatch New Orleans,” “Top Golf,” and Dwayne Johnson’s documentary series, “Hard Corps”).
Sounds like a sensory smorgasbord, right? It kind of is, but the main theme of his musical style is this: Nobody sits. His repertoire is a lush and expansive romp covering a wide swath: techno-dance and retro pop, acoustic and power ballads, and high-energy modern rock.
“I take influences from everything around me,” says Whitesides. He credits his artistic open-mindedness to a music teacher who once told him: “Mediocre artists steal from one source. Great artists steal from many.”
“I’ve held to that maxim,” he says. “No two of my songs are ever exactly alike. And no two people will generally compare me to the same artist. That becomes a Catch 22, but I’m okay with it.”
Whitesides, who claims he didn’t start talking until he was two, has plenty to say on his latest single, “Touch.” I listened to it and it’s tasty; you should too. Then I read his bio. That’s where I learned he’s a New Yorker who’s into bikes. Yo — what’s not to like? So I asked if I could interview him. He said yeah. Here we go!
Q What’s the story behind Google refusing to advertise “Touch”? Is that specifically “Touch (Explicit)”? That was the best version! I love the Borg dancers.
A The official response was that the content of the video was “Too Adult.” It was for the clean version. I didn’t even bother to try advertising the explicit version. The weird thing is, no one is naked.
Q Your newest song, “Thump Thump Thump” — is it out yet?
A It is not out yet, but will be soon. It will be on Spotify!
Q How many/what kinds of instruments do you play?
A Technically I play about six. But I can pretty much play any stringed instrument in some fashion. Guitar, vocals, bass, mandolin, ukulele, percussion. I futz around on piano, drums, and kazoo.
Q What’s the most memorable gig you ever played?
A One time a group of drunk lesbians jumped up on stage and proceeded to grind all the members of the band. This was after they formally announced themselves while jumping on the bar in the back of the venue. It caused quite a ruckus and was entertaining for the audience. I did have to get them offstage once one of them nearly broke my teeth when she knocked the mic stand into my mouth while I was singing.
Q When you were younger, did your parents believe you’d make a living with music, or did they unsubtly push you in other directions? (Can you tell I hang out with musicians too much?)
A My parents never initially questioned my desire to learn to play. Actually, they supported it, probably because they were both artists of their own right. Commercial illustrator, and interior decorator. The one requirement was to attend college and get a degree. So I did. Then I went to music school. [Berklee College of Music and Musicians Institute] While they’ve never come out against it, there have been times when my mom has questioned if I should continue. The typical subtle hint type of stuff.
Q Major influences?
A Anything and everything I’ve ever heard influences me, for good or bad. While learning to play, I did focus on guitar god-type players — Hendrix, Satriani, Vai, Tabor, Wylde, Bettencourt. Once I graduated from music school, I started concentrating more on song writing. That’s a whole different ballgame from being an awesome guitar player.
Q What’s the best advice you ever got?
A “Never quit.” However, there was a teacher at music school who did say: “Never get a day job! You’ll get too comfortable and music will become secondary.” Sure enough, many friends from music school did end up getting day jobs, got comfortable and quit. I took that to heart. Never got a day job.
Q Share some things on your bucket list.
A Win the WSOP Main Event. Mountain bike the Rockies from Canada to Mexico. Start an annual New Year’s Eve event. Tour all 50 states with my music, then tour the world. Restore an old car. Learn to fly a plane.
Q What kinds of bicycles do you own? Specifics, please. Bike junkies here.
A I have a Specialized mountain bike and a Cannondale EVO road bike. I also have a JMC Black Shadow BMX bike that I used to race as a little kid. The big kid in me still likes to ride it around now and then.
Q The skiing — were you on the national team? Pro sponsored? Spend any time at the Olympic Training Center? (The caf slop! Cement beds! Prisonish WCs… Asking for a wistful ex-USAC official.)
A As a skier I was nationally ranked but never on the U.S. team. I had some sponsors over the course of my competitive skiing career. I’ve been to the OTC, but not to train. I wish I had made that level — I missed it by 1/10th of a point, one place out of making the team.
Q What kinds of goodies do you bake besides brownies and bread? Where did your love of kitchen arts originate?
A My most famous dish would be pizza from scratch. I make the dough, the sauce, and on occasion the cheese as well. I’m much more into cooking. My mom had my sister and I fend for ourselves by having us use recipes out of a children’s cookbook. Mom is an excellent cook too, but wanted us to be self-sufficient in the kitchen. A skill that has certainly impressed members of the opposite sex.
Q Got any pets?
A I do have a dog. His name is Dorian. Many people think he’s named after The Picture of Dorian Gray. He’s really named after a mode of the major scale — Dorian.
Q Desert island, five entertainment must-haves, any media.
1. A guitar, to allow me to entertain myself with writing songs.
2. An internet connection.
3. From #2, I’ll be able to watch movies.
4. From #2, I’ll be able to read books.
5. From #2, I’ll be able to listen to other people’s music. 🙂
Jody Whitesides’ website: JodyWhitesides.com
Jody Whitesides is on IMDB
Jody Whitesides on Twitter: @JodyWhitesides
Studio photographs © 2016 Brian Gerber
Twitter photograph © 2016 Jody Whitesides
Everything else here Copyright © 2016 SYDNEY SCHUSTER – All Rights Reserved
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